Google Images is now a part of the Search Network for Shopping ads
Google Images is a visually rich surface and a key part of millions of users’ shopping journeys every day. Users frequently turn to Google Images for idea exploration, how-to guidance, product discovery and visual imagery related to key shopping categories like fashion, home and beauty.
Google Ads team announced that they will be integrating Google Images into the core Search Network in late March. This means Shopping ads, we are already familiar with, will now automatically be eligible* to appear in Google Images results when users are searching for relevant keywords.
What this means for your Shopping campaigns:
All of our Shopping ads will be automatically eligible* to serve on Google Images. We will no longer have to opt into the Search Partner Network to show Shopping ads on Google Images.
*For Europe only: if you are unsure what surfaces your ads show on, please check with your CSS.
If campaigns currently run on the Search Partner Network — you may see a decrease in traffic coming in from Search Partner Network and an increase in traffic coming from the Search Network. This is because Google Images was previously a part of the Search Partner Network. Note: Historical Google Images traffic will not be re-categorised from the Search Partner Network to Search Network.
If campaigns are not currently opted into the Search Partner Network — the ads will start showing on Google Images and as a result there may be a 3-10% increase in traffic at lower cost per click and comparable conversion rates.