There are several ways to promote our website on facebook and other social media channels. The 7 main ways to promoting your website and business on Facebook as part of your social media marketing are:
- Highly Targeted Advertising
- Upload Email Lists
- Look-alike Audience
- Lead Ads
- Video Views
- Create Social Proof
1. Highly Targeted Advertising
This entails coming up with subjects which point directly to your target audience. These are made eye-catching and involving by tailoring them in such a way that they relate directly to a given age group, customer group, students union or a group of traders. When advertising a product or a job, let the title or the first impression you create to the viewer be self-inviting and welcoming for you to attract as many people as possible. Examples of successful Facebook Ads subjects include income over 60K, women with daughters, Like my competitor’s Facebook page, I have got fired, Meet this actor, Kilimani mums among others. These subjects are very descriptive, leading and highly predictive and specific to the objective hence the people visiting the pages will no doubt be led by what they see. Every person will likely get attracted by given content such that job seekers will visit the income over 60K while mothers from Kilimani is will visit the Kilimani mums page.
Remarketing is another option for a product that did not get bought through the website or other advertisement channels. You keep remarketing the same product over and over, and at the end of it all, you will get some clients. Also, you follow up with your buyers in the past and remind them it has been a long time since they bought and told them you are expecting them. The tactic can also attract more repurchases to boost your sales. A product even if bought before needs to be advertised to make it most seen and heard about by the prospective buyers hence leading them to developing the urge to buy whether for the second time or even for the first time to have a taste. This way, you will maintain both the existing loyal customers and the newly purchasing people converting them to regular buyers.
3. Upload Email Lists
Uploading a list of emails to Facebook is another quite interesting way to market your product further. It requires that you have a list of customers and you would like to remind them of your product that they know. You will take the list of emails and upload them to Facebook and tell them to send the contacts Ads which showcase your product.This will do you pretty good because they are people who already have a mental picture of your product as well as who you are. Also, the knowledge of price and location is an added advantage that will work miracles for you. Out of that simple act, you will get them coming back even if not in really large numbers, but at least some sales will get attracted to the process. The customers who purchase and get contacted and come back are most likely to develop the repeated purchase habit hence become part of your business.
4. Look-alike Audience
The look alike audience has to do with finding people who have similarities with your customers in the past. You only have to request facebook to help you find them, show them some Ads and you will get a handful of customers. These customers identified by comparing their likes and preferences with those of your customers hence making it easy for you to reach out to customers who have nearly merging qualities. Though not obvious most likely the customers you get have closely relating buying habits because what they like looks alike. By using the Facebook Ads as the medium of communication, you will get many customers back as well as in, sell more and thereby make huge profits.
5. Lead Ads
Lead adds are an excellent way to go if you want to get visitors going to your page as well as signing up to your website or email collection. They work amazingly in that they will get you a lot of traffic to your site. You just need to get a fascinating image and embed the signup link in it then post it on Facebook. Once a user views it, he will get curious and want to know more. Once they click on the sign-up button, a popup window appears on top of the Facebook page on which the user is browsing. The user will, therefore, enter information in the sign in form and click ok and remain on Facebook. Such Ads are very excellent because they don’t take a person out of Facebook to visit the other page but will help you achieve your objective conveniently.
6. Video Views
The video views are extremely cheap and can generate income in the long run from the number of views you get. It requires that you have a youtube channel that will pay you depending on the number of views attained by a given video. What you will do next is to copy the youtube video link and share it on Facebook with a short description telling the audience what the video is all about. By so doing, users will click on the link and get redirected to the youtube video thereby earning you a view each time a user visits the link. If you get one thousand views each month and translate to even more and have multiple videos, you will be earning pretty good amount from the advertising effort. The upload and sharing of the video will just take a little time, and the internet then is there for you to earn in a lifetime as long as viewed.
7. Create Social Proof
Creating a social proof entails targeting on getting more likes on your Facebook page. The more the number of likes on your Facebook page the more likely are people to purchase from you. Electronic commerce websites dealing with business online need to create a huge number of likes that signify the level of trust from the public. Many people use Facebook to rate the legitimacy and reliability of your online business especially in determining if they can trust you with their money. A website with 122 Facebook likes competing with one that has 50000 Facebook likes cannot compete regarding purchases because customers are likely to buy from the one with 50000 likes by presuming trust and reliability that the one with 122 likes.